O melhor lado da Publicidade móvel

O melhor lado da Publicidade móvel

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Through real time bidding, publishers and advertisers are able to sell and buy ads facilitated by a supply side platform. An SSP is programmatic software for publishers to facilitate sales of their advertising impressions.

Here’s a simple real-time bidding example. Let’s say a user is playing a game on their phone where ads appear between levels. In this short window of time, the ad exchange receives information about the page user through first-party cookies.

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This gives the publisher control over their inventory to specify which advertisers can buy at what pricing.

With RTB technology, brands can automatically place ads in relevant spaces without much effort. Using their DSPs, they set up their targeting requirements. The DSPs select suitable impressions on open auctions, bid on them, and purchase. Aside from being a huge time saver, RTB makes paid marketing campaigns more productive and cost-effective by letting advertisers to: Minimize the manual labor involved in online advertising and hire a smaller team. Get access to the biggest selection of digital ad spaces and formats on the web.

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These different platforms work together to get ads in front of the user.  Before explaining how the different platforms work together for real-time bidding, let’s talk about what each platform does. 

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In addition, RTB takes much of the manual labor out of the online advertising process, allowing marketers to focus on other efforts.

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Your DSP determines that the impression fits your parameters, so it places a bid in the exchange. If your offer meets the floor price, you more info win the auction, and your ad appears to the user. If not, the bid continues to the next buyer on the server.